We are happy to have NGTF on our radar once again if you remember the last time we featured Nightfood Hldgs Inc, the day of and in the days to come, you saw NGTF chart rise and gains of nearly twenty cents. We are always optimistic when we get to feature a past winner, and as you know there is no promise that history will repeat itself, and nevertheless, we are happy to present to you again NGTF and update you on their recent events. Be sure to keep them on our radar in the days to come I know I will.
More to Snack on: The Total US snack market is approximately $120 billion, and 44% of that occurs in the evening or late night, representing a total consumer spend of over $1 billion weekly on night time snacks.
The snack food industry has been steadily growing over the years and continues to outpace total food and beverage trends.
Snacking dynamics continue to change. Consumer choices for size and channel have evolved, innovation has become more targeted, and variety and children are having an impact on snacking choices.
Has Nightfood Hldgs Inc, come up with a potential solution?
NightFood Developing Gluten-Free Snacks to Serve Expanding Market Segment
NightFood Developing Gluten-Free Snacks to Serve Expanding Market Segment
TARRYTOWN, NY–(Marketwired – Aug 17, 2017) – NightFood Holdings, Inc. (OTCQB: NGTF), a fully reporting “better-for-you” snack company, today announced that gluten-free versions of NightFood products are currently being developed.
In addition to people who are allergic or intolerant to gluten in foods, there is a growing segment of the consumer population that is simply choosing to avoid gluten for various reasons.
“We’ve been evaluating our manufacturing options for the future, and part of that is the evolution of our ingredient list and nutritional profiles as we expand our product lines and offerings,” explained Peter Leighton, CMO of NightFood. “Any changes or improvements that can be made are being considered, as long as they don’t run contrary to our core brand promise of nighttime appropriate and sleep-friendly snacking.”
The company believes that moving to gluten-free products can contribute to an increase in sales, as many consumers will not consume products that contain gluten.
“Our current products are very well received by consumers, as can be seen in reviews on Amazon and Facebook. We’re proud that we’ve amassed so many positive reviews in only two months of Amazon sales,” commented CEO Sean Folkson. “I think the single most common complaint we get is that the bars are note gluten-free. Approximately 70% of American adults snack regularly at night, and a significant portion of those 170 million people live gluten-free lives.”
Folkson continued, “Whatever other improvements we may make to our current formulations with guidance from our scientific advisory board, it’s great to know that we can continue to use oats and some other key NightFood ingredients while delivering a gluten-free product.”
The Company expects the initial manufacturing run of gluten-free NightFood bars to occur sometime during the fourth quarter of calendar 2017 in both current popular flavors (Cookies n’ Dreams and Midnight Chocolate Crunch). In addition, the Company has plans to introduce two new flavors to the marketplace, also before the end of 2017.
NightFood (OTCQB: NGTF), “The Nighttime Snack Company”, is a snack food company dedicated to providing consumers delicious, better-for-you, sleep-friendly choices for evening snacking. 44% of snack consumption occurs at night, representing a consumer spend of over $1B weekly on nighttime snacks. NightFood creates, manufactures, and distributes snacks which help consumers satisfy nighttime cravings in a better, healthier, more sleep friendly way. For more information, visit http://ir.nightfood.com and www.nightfood.com
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SOURCE: NightFood Holdings, Inc.
NightFood Inc. (Symbol: NGTF)
The Nighttime Snack Company
FEED THE CRAVE MONSTER!
NGTF is a snack food company dedicated to providing consumers delicious, better-for-you choices for evening snacking.
NGTF is tackling a big consumer problem. Well over 70% of adults under 18-54 snack between dinner and bed. The most popular choices are cookies, chips, ice cream, and candy. These popular nighttime snack choices are not only unhealthy but contain ingredients that can be disruptive to sleep quality.
NGTF provides consumers with better nighttime snack options, launching a line of products that satisfy nighttime cravings in a better, more sleep-friendly way.
NGTF is confident they can build on the successful online pilot programs which established a direct to consumer online marketing presence.
NGTF can operate profitably as a stand-alone in the short term while providing support for the expansion of existing retail distribution. This allows for faster revenue growth than focusing solely on traditional retail channels.
NGTF learned from Facebook data that the NightFood Brand resonates with the consumer.
NGTF intends to drive revenue growth while developing relationships directly with customers through its online presence. This can be beneficial in many ways, including when testing and introducing innovations, flavors, and snack formats.
Past News Events:
July 20. 2017
NightFood Update on Amazon Sales Metrics and Scientific Advisory Board
Learn more: Here
June 28, 2017
NightFood’s Initial Amazon Tests Successful, Seattle-Based Consultant Hired to Scale Platform Revenues
Learn More: Here
All News Releases: Here
Please do your due-diligence at: www.nightfood.com and be sure to keep NGTF on your radar.
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